WE Charity—A unique partnership with ME to WE Social Enterprise

WE Charity’s unique partnership with ME to WE Social Enterprise makes their fundraising model unlike that of any other charity. As an innovative social enterprise, every ME to WE product or service sold supports WE Charity programs, locally or globally.

Since 2009, ME to WE has donated over $20 million in cash and cost-offsetting in-kind donations to WE Charity.

Pillars of WE Charity

What you need to know about ME to WE’s partnership with WE Charity.

  1. ME to WE is a cutting-edge social enterprise that was created in 2005 (from predecessor Leaders Today) to support the award-winning development work of WE Charity.
  2. ME to WE’s financial support enables WE Charity to scale its operational capacity while keeping a low administration rate of approximately 10% to ensure the maximum dollars donated go to social programs.
  3. While ME to WE’s commitment is to donate a minimum 50% of its proceeds to WE Charity, it often donates as much as 80% of its yearly profits and in-kind revenue to WE Charity. The balance is re-invested into the social enterprise to further grow its social mission—developing additional women’s artisanal cooperatives or global-service placement locations.
  4. ME to WE also contributes to a cycle of sustainable local and global change through the substance of its services and products, which are aligned with the values and mission of WE Charity. In 2017:
    • More than 140,000 youth are inspired annually through ME to WE leadership programs.
    • 20,000 travelers joined us on ME to WE immersive volunteer trips overseas.
    • To date, more than 1,500 mamas in Kenya and Ecuador work with ME to WE Artisans.


  5. Independently evaluated: In the United Kingdom, charities can form separate for-profit trading companies to generate revenue to meet charitable goals. But in other countries, like ME to WE’s home of Canada, not only was social enterprise a new concept, but there are no regulatory models to follow. Two of Canada’s top law firms, Torys and Miller Thomson, offered pro bono and other legal support to establish a legal structure governance model and reporting requirements. In 2011, ME to WE and WE Charity proactively asked a retired Canadian Supreme Court justice to independently review the organizations and the relationship between them, their founders and governance model. Both organizations were issued an unqualified laudatory report.
  6. You can learn more about WE Charity here.