Our leadership

The day-to-day operations of ME to WE are overseen by our executive team: CEO Roxanne Joyal and Executive Director, Russell McLeod. Oversight and strategic direction are provided by our dedicated and experienced Board of Directors. The Board in turn receives support and business guidance from an A-list team of advisors that include globally recognized, entrepreneurial pioneers. Through their expertise, the Board and Advisors ensure that our organization continues to be a leading social enterprise that fulfills its commitment to supporting our charity partner, WE Charity.

Our financial structure

ME to WE was incorporated in 2005 as a for-profit corporation. Our corporate bylaws mandate our role as a social enterprise, requiring ME to WE to donate a minimum of 50 percent of its proceeds to WE Charity. The balance is reinvested into the social enterprise to further grow its social mission—developing additional women’s artisanal cooperatives and destinations for our service trips.

While ME to WE’s commitment is to donate a minimum 50 percent of its proceeds to WE Charity, It often donates as much as 80+ percent of its yearly profits and in-kind revenue to WE Charity, and the balance of profits is re-invested.

ME to WE undergoes an annual independent third-party audit. ME to WE continues to achieve clean, unqualified audit reports, a testament to our strong model and commitment to supporting the work of WE Charity.

ME to WE’s relationship with WE Charity

ME to WE maintains separate financials, governance and headquarters from its charitable partner, WE Charity. In addition, there are regular oversight practices in place to ensure the proper relationships between both groups. The chair of WE Charity’s Board of Directors participates on the ME to WE Board of Directors, to ensure that ME to WE acts in the interests of WE Charity. In addition, the Chief Operations Director of ME to WE presents twice yearly to WE Charity’s full Board of Directors, providing a detailed overview of all aspects of the relationship.

A model built by experts

To help create a sound corporate structure, governance model and reporting requirements, two of Canada’s top law firms, Torys and Miller Thomson, offered pro bono legal support and advice. That structure was then reviewed and given formal approval by the Public Guardian Trustee of Ontario.

Canadian Supreme Court Justice Peter Corey and former Canadian Prime Minister John Turner (via his law firm) have both independently reviewed ME to WE and WE Charity—their governance models and the relationship between them. Both organizations were issued unqualified laudatory reports.