Meet Patti Johnson, Head of Consumer Engagement

Career path

At WE: Head of Consumer Engagement

VP/General Manager at Fossil Group, Inc.

Country Manager, Levi’s Brand Commercial Operations Director at Levi Strauss & Co

Director of Merchandising at Levi Strauss & Co

Question and answer

What experience do you bring to ME to WE?

On a personal level, I was brought up to always think about my community—that was ingrained in me from a very early age. In terms of work experience, I bring an understanding of the fashion wholesale business and retail business.

What role do you and your team play at ME to WE?

I lead a team of people who develop and bring to market products that empower women and give back to WE Charity. We gainfully employ women in Kenya and partner with women’s groups in Ecuador. We work with retailers and corporate partners to allow them to engage their workforce on the importance of purpose.

Why does your work matter for our travelers, consumers and partners?

Very simply, it gives everyone the opportunity to do good in their everyday choices—we make doing good, doable. With the purchase of items such as a Rafiki bracelet, it’s a reminder or a badge of honor for people to say, “I have done something good for someone else and I’m proud of it.” All of our products include a Track Your Impact code, so that you can see the WE Village and impact your purchase supports. You can learn more about Track Your Impact here.