“Our teenagers need inspiring role models and passionate leaders like Craig and Marc who make a difference in this world! What they teach us is to live a life with purpose, a life that has perspective and finally a life that is bigger than our own ‘ME’ world.”


Humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger believe that together, WE can change the world. Over 20 years ago, they set out on a bold mission: to work with developing communities to free children and their families from poverty and exploitation. Their vision expanded to include empowering youth at home, connecting them with global issues and social causes, and partnering with schools to inspire young change-makers from within the classroom. And with the launch of ME to WE, they created an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices.

More about Marc and Craig Kielburger

Marc Kielburger:

Marc Kielburger is a social entrepreneur who, along with his brother Craig, co-founded the WE Movement. This organization brings together people with the mission to change the world through the power of education, social enterprise, and charitable outreach.

As the co-founder of ME to WE, Marc has proven himself to be a charismatic and empathetic leader who successfully makes social entrepreneurship relevant and cool.
The WE Movement is intended to inspire future leaders through the WE Schools and WE Day programs.

Marc and his brother also co-founded WE Day.
Marc’s educational background began in Toronto, Canada, where he attended the Neuchâtel Junior College (Neuchâtel, Switzerland) in 1995.

As a student, Marc remained serious about his studies, earning a magna cum laude degree in International Relations from Harvard University. He later received a Rhodes Scholarship to Oxford University to study law, with a concentration on human rights. Marc has received numerous honorary doctorates for his work and named to the Order of Canada.

Craig Kielburger

Craig Kielburger is a Canadian activist, New York Times best-selling author, and co-founder of ME to WE. Craig has been recognized as a human rights activist from the early age of 12 years old.

After being moved to action by a newspaper article about a Pakistani boy murdered for speaking out against child labour, the then 12-year-old Craig traveled to South Asia to better understand the issue for himself. Upon his return, Craig made the decision to dedicate his life to ending child labour.

Together with his brother Marc Kielburger, the two started a nonprofit that eventually became the WE Movement. The Kielburgers ultimately founded WE Charity, which includes programs such as WE Villages, WE Schools, and WE Day.

Craig Kielburger has been featured in the media multiple times for his advocacy work, including on the Oprah Winfrey Show, 60 Minutes, and the BBC.

Due to his philanthropic efforts, Craig has been recognized internationally. He has received 15 honorary degrees and doctorates. In 2007, at 25, he was inducted into the Order of Canada. He also received the Nelson Mandela Freedom Medal, the World’s Children’s Prize, and was named Canada’s most Admired Public Sector CEO in 2015. Craig was also the youngest to ever graduate from the Kellogg-Schulich Executive MBA program at York University.

Craig is a New York Times bestselling author and a nationally syndicated columnist. He has published 12 books.

“Over the years, we’ve discovered that it’s far more important to reach as many people as possible—especially youth—and empower them with the knowledge that it’s not up to anyone else, it’s up to them to make a difference.”

Craig Kielburger

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Craig Kielburger and Marc Kielburger prove you don’t have to be a storybook hero to make a change

You don’t have to be a storybook hero to make a meaningful change in the world – that’s what Craig and Marc Kielburger believe. Craig and Marc address the crowd in their inspirational speech on making a change.

“We wanted to make caring cool and changing the world possible for young people.”
Marc Kielburger
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Marc Kielburger and Craig Kielburger Inspire California with their We Day Speech

Marc Kielburger and Craig Kielburger are the co-founders of WE Charity and WE Day. They start off the event with an inspirational speech about why they want to make “doing good doable” to an enthusiastic audience of the next generation.