“Our teenagers need inspiring role models and passionate leaders like Craig and Marc who make a difference in this world! What they teach us is to live a life with purpose, a life that has perspective and finally a life that is bigger than our own ‘ME’ world.”


Humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger believe that together, WE can change the world. Over 20 years ago, they set out on a bold mission: to work with developing communities to free children and their families from poverty and exploitation. Their vision expanded to include empowering youth at home, connecting them with global issues and social causes, and partnering with schools to inspire young change-makers from within the classroom. And with the launch of ME to WE, they created an innovative social enterprise that provides products that make an impact, empowering people to change the world with their everyday consumer choices.

“Over the years, we’ve discovered that it’s far more important to reach as many people as possible—especially youth—and empower them with the knowledge that it’s not up to anyone else, it’s up to them to make a difference.”

Craig Kielburger

learn more about Craig

“We wanted to make caring cool and changing the world possible for young people.”

Marc Kielburger

learn more about Marc