About Us

A brief history of the Me to We Awards

In 2005, brothers and Me to We founders Craig and Marc Kielburger teamed up with Canadian Living magazine to celebrate true heroes by creating the first ever Canadian Living Me to We Awards.

Now in its seventh year, the Canadian Living Me to We Awards shine the spotlight on ordinary Canadians making an extraordinary difference in the world–thinking less about me and more about we. Led by Canadian Living editor-in-chief Susan Antonacci, Craig and Marc Kielburger, and Me to We Director Russ McLeod, the Me to We Awards have brought dozens of extraordinary Canadian heroes into the public spotlight.

Philosophy

Me to We is a philosophy, a manual, a manifesto and a movement. It's about finding meaning in our lives and our world by reaching out to others–thinking we instead of me.

Based on Craig and Marc Kielburger's New York Times bestselling book, Me to We: Finding Meaning in a Material World, Me to We is not only a philosophy, but a worldwide movement of people finding purpose by living with compassion, strengthening community and making a commitment to our shared humanity. Me to We creates a path to happiness that is less about the acquirement of material items and much more about making positive contributions in our world.

With a readership of 4.5 million, Canadian Living is the most widely read women's magazine in the country. Led by editor-in-chief Susan Antonacci, the magazine offers inspiration and relevant information about family and parenting, health and wellness, food and nutrition, fashion, beauty, décor and gardening.

Canadian Living readers are active, involved, connected with families, neighbourhoods, communities; very social; content with their lives; upbeat; and looking to achieve great things for their families, their communities and, ultimately, their country.

Canadian Living gives them the tools, the ideas and the inspiration to make a difference, every day. The Canadian Living Me to We Awards are one of many ways in which the magazine chooses to share and celebrate their readers, and continue to build a better Canada.

Free The Children is the world's largest network of children helping children through education, with more than one million youth involved in its innovative education and development programs in 45 countries. The organization has built over 650 schools and school rooms around the world, educating over 55,000 children each day.

Founded in 1995 by international child rights activist Craig Kielburger, Free The Children has a proven track record of success. The organization has received the World's Children's Prize for the Rights of the Child (also known as the Children's Nobel Prize), the Human Rights Award from the World Association of Non-Governmental Organizations, and has formed successful partnerships with leading school boards and Oprah's Angel Network.

Me to We Book

Written by Craig and Marc Kielburger, Me to We: Finding Meaning in a Material World embraces the idea that we can all build a better life and our ideal world by reaching out to others. This New York Times bestseller is a compilation of original stories, action-oriented tips, insights and ground-breaking research, featuring anecdotes from Oprah Winfrey, Dr. Jane Goodall, Richard Gere, Archbishop Desmond Tutu and her Majesty Queen Noor.

Click here to order a copy or check out other Me to We titles.

Me to We is an innovative social enterprise that provides people with better choices for a better world. Through socially conscious and environmentally friendly products and life-changing experiences, Me to We measures the bottom line, not by dollars earned, but by the number of lives we change and the positive social and environmental impact we make. In addition, half of Me to We's net profit is donated to Free The Children and the other half is reinvested to grow the enterprise.