Me to We is about embracing our shared humanity and thinking globally.

So who are we? To answer this, we have to look back at where we came from.

In 1995, 12-year-old Craig Kielburger had his eyes opened to the harsh realities of child labour. He started a school-based club to raise funds and awareness. Today, together with his brother, Marc, Free The Children has grown into an international phenomenon with more than one million youth in North America taking action for a better world.

Along the way the brothers learned two important lessons.

The first lesson is a simple truth: anyone can change the world. People often told the brothers to 'wait' until they were older – at least until they finished elementary school! There was a subtle message that only certain people can influence change: politicans, CEOs, wealthy individuals or movie stars.

But Craig and Marc didn't want to wait. They didn't believe that the problems of our world could wait. Free The Children broke the stereotypes of a typical non-profit. The organization was led by children and young people. Through youth-led initiatives, Free The Children empowered North American young people to become global and active citizens. Since its founding, the organization has built more than 500 primary schools in developing countries, putting 50,000 kids in classrooms every day, established 23,000 alternative income programs, and provided clean water and medical programs to hundreds of thousands of families.

This journey taught the brothers a second lesson: we need a revolution in 'charity.'

Many kind-hearted people give donations or volunteer their time. But the average person has so much more potential to do social good. Ask yourself: how does my daily lifestyle truly affect others?

Imagine if your t-shirt planted a tree, reduced the use of pesticides and provided a fair wage.

Imagine if your book was printed on recycled and sustainable paper as well as giving you different perspectives from stories from around the world.

Imagine if your summer vacation decreased the carbon in the atmosphere and left the legacy of a new school in a developing country.

Often our daily choices have a negative influence on our world; increasing pollution and waste, and exploitong poverty through sweatshops in developing countries. The tag on your T-shirt only tells you where it comes from. That's just one part of the story. What about the person who made it, the conditions in which he or she had to work, the environmental impact?

We believe that another way is possible.

It's a new challenge we're excited to embrace. And we're calling it Me to We.

Me to We is pushing forward the boundaries of charity, social justice and creating change. It's a worldwide movement proving yet again that anyone can change the world – and revolutionizing how we make that change.

Me to We is a family of social enterprises that is challenging notions of consumption, and redefining the relationship between business and charity. Me to We itself is neither a traditional charity nor an ordinary corporation. Our goal is to change the world. We're helping Free The Children become sustainable in their work, supporting them in their goal to end poverty and thus put themselves out of a job.

Each enterprise – Me to We Trips, Speakers, Style, Leadership, Music and Books – represents something Craig and Marc wished they had as kids. These are the opportunities, experiences and products that help improve the world and fit within a young person's daily life.

Our promise is to put forth the highest quality, purest of intentions, ethically produced products and experiences–all of which minimize the negative while also building up the positive impact, especially on people in developing communities.

We believe that we are the first generation that can truly end the worst forms of poverty and halt the rampant ecological devastation. Every day we have the opportunity to make this world a slightly better place.

As our adventures continue, we invite you to join the Me to We movement and get ready to change the world.