The Me to We Story

What is a social enterprise?

Me to We is a new kind of social enterprise for people who want to help change the world with their daily choices. Through our media, socially responsible choices and leadership experiences, we support Free The Children's work with youth creating global change. Every trip, t-shirt, song, book, speech, thought and choice adds up to a fun, dynamic lifestyle that's part of the worldwide movement of we.

Through donations and in-kind contributions, Me to We is designed to help bring Free The Children's already low administrative costs to zero while, at the same time, encouraging people to change the world with their daily choices.

Think we. Join the movement. More about Me to We's relationship with Free The Children.

Me to We..

Is an exciting new model

Me to We is not only a way of life but also a social enterprise designed to help support the work of Free The Children. Half of its annual profits on an annual basis are given to our charitable partner Free The Children with the other half reinvested to sustain the growth of the enterprise. Through Me to We, our dream is to bring Free The Children's already low administrative rate down to zero in the next five years, meaning 100% of all donations to Free The Children will go directly to projects. This is unprecedented in the charitable sector for an organization of Free The Children's scope and scale.

Does what free the children cannot

Because Free The Children is a global organization, it faces varying restrictions on how it can operate as a registered charity in Canada, the United States and other developed countries. As a result, in some countries, Free The Children is limited in its scope and scale to sell products, provide advocacy or empowerment programs, or offer services like international volunteer travel. Me to We, as a separate and distinct social enterprise, is able to do all of this and more.

Cares about its team

All team members in both North America and in all offices in India, Kenya and Ecuador, including local staff, have enhanced medical benefits and insurance. We also provide scholarships, travel opportunities and support services for emotional and physical health.

Walks the talk

We carbon offset all international volunteer travel programs through the planning of tens of thousands of trees through tree nurseries, planting programs and local environmental initiatives. Last year alone, Me to We supported its partners to plant over 150,000 trees.

Is efficient

Me to We keeps its costs as low as possible. All salaries in of Me to We employees in North America are in line with Imagine Canada results of the Canadian charitable sector compensation study as well as that of Charity Navigator in the United States.

Is transparent

Me to We is annually evaluated and reviewed by Kestenberg Rabinowicz Partners LLP to ensure annual donation amounts are met. Me to We has a donation agreement prepared by Torys LLP and agreed to by respective boards of directors. Moreover, both boards of directors ensure that Me to We is living up to its mission to help Free The Children achieve its goals. Click here for more information about Me to We and Free The Children's relationship, structure and governance practices.

Creates change

Me to We has already lowered Free The Children's overall administrative rate by 18%; has planted tens of thousands of trees; has saved over 135,000 pounds of pesticides from the environment by only purchasing organic cotton; has touched the lives of over 550,000 young people. Me to We staff have collectively volunteered over 22,000 hours for Free The Children.

Redefines the bottom line

Me to We measures the bottom line, not by dollars earned, but by number of lives we change, our contributions to support our charitable partner, and the positive social and environmental impact we make.

Social responsibility

Check out our Corporate Social Responsibility Report here >

Annual report

Celebrate 2009 with Me to We. Download the Annual Report here >